81% of American consumers will do online research before considering a major purchase and where to spend their dollar. That means, in order to turn your website into an appointment-generating machine, you'll have to make it easy to find your shop online - because that is where your customers and your competitors are.
Building a strong digital presence requires four key components - we break them down for you here.
There are two purposes to a website:
There are also two audiences your site needs to please:
Did you know that more than half of all Google searches don’t lead to a click into a website? This is because of things like Google My Business (GMB), which provides a snapshot of your business and addresses most of the information that people are looking for, meaning there is no need to click into a website.
GMB for Frank's European Service in Las Vegas, Nevada.
However, when using GMB, your business information must be correct and consistent.
Search engines look for NAP consistency, which stands for Name, Address, and Phone number. If your business has other listings with varying addresses, they may think there is something fishy about your business. As mentioned above, trust is vital in Google rankings, and if you have different addresses listed on GMB than you do on your website, you may not rank well.
If someone spray-painted an insult on the front of your repair shop, would you leave it there? If you aren’t responding to reviews, you may be damaging your reputation.
According to a recent Chatmeter report, “71% of consumers say they’re more likely to use a business that has responded to their existing reviews.” Even more staggering, “94% of people say an online review has convinced them to avoid a business.”
You have spent time, money, and effort establishing your business and website. If a motorist finds your reviews and decides not to do business with your shop, your hard work won’t pay off.
There are three primary audiences for your reviews and responses:
Social media is another terrific way to interact with your customers.
Each platform has its own benefits. Three of the largest include:
“The difference between vision and a goal is the finish line.”
- Simon Sinek
The best way to the finish line is with a clear, defined, and guided path. Here are the keys to success:
Measuring whether you are satisfying Google and motorists, determining how you are ranking and showing on SERP, responding to reviews, and keeping up with social media in addition to running a shop makes for a long to-do list for success. But you don’t have to do it alone. AutoVitals has a team of experts to help you build a strong and successful online presence.
The Digital Shop.X (DS.X) offers a comprehensive solution to ensure your shop’s success, including: