Marketing can feel like a broad task. Though important for any small business, it can be hard to determine where your time and money is best invested. With that said, these 5 marketing strategies have been proven successful and are a great way to bring in more customers to your auto repair shop.
With the frequent use of social media around the world, it can be a surefire way to reach your audience. In fact, consumers are spending almost two and a half hours on social media every day. But where do you start?
While a case can certainly be made to be on multiple platforms, it isn’t necessary. Instead, consider leveraging the best chance you have to reach your audience. In this case, it’s Meta (formerly Facebook). Here are some best practices.
Soliciting reviews is one of the best ways to bring in more customers to your auto repair shop. 72% of customers use Google reviews to find a new business, and more 90% read reviews before making a purchase. Other benefits of soliciting reviews include:
It’s also important that your reviews are tied into your website and other digital tools so you can maximize the benefits. AutoVitals, a digital solution for auto repair shops, offers this functionality and can help to automate review solicitations helping to streamline the process.
Oftentimes, a website is the first impression that customers will have of your auto repair shop. And, it matters as 38% of people will stop interacting with a poorly-designed page. Consider some of these tips to leverage your website.
Make it easier and more convenient for costumers by sending text and email reminders about the need for service or any upcoming appointments. Not only is this a great way to stay top of mind, but it’s also nearly guaranteed that your customers will see your message as the open rate of SMS text marketing is 98%. Both text and email reminders are preferred over calls and voicemails.
Moreover, this should be part of an overall strategy for 'deferred work'. It provides a reminder for the consumer. Consider the DVI/CRM connection offered by AutoVitals, which helps to automate the process.
Automating your processes with software not only streamlines your efforts–ensuring every customer gets the same experience–but also alleviates the burden of mundane daily tasks for you.
AutoVitals is a software for auto repair shops. With solutions for inspections, workflow management, websites, and CRMs, we help you take your marketing to the next level without monopolizing your time. Our goal is to streamline and automate your marketing efforts so you can bring in more customers to your auto repair shop without lifting a finger.