The auto repair industry is more competitive than ever these days, so it only makes sense that you’d be searching for an edge over other auto shops in your area. However, if you’ve already taken the time to upgrade your services, you may be unsure what to do next. If you’re in this boat, you may be ready to think about modernizing your repair shop.
By making a real effort to bring your shop up-to-date, you’ll signal to your customers that you care about their experience. But this isn’t just a form of posturing, as modernization projects can genuinely improve your garage’s customer service when they’re done right.
If you’re wondering about the traits modern mechanic shops have in common, you’re in the right place.
Does your shop already offer conveniences like online scheduling and concierge service? If so, you might be tempted to think the condition of your waiting room doesn’t matter — but you’d be wrong. After all, half of all auto shop customers still opt to wait in person for repairs taking less than two hours to complete.
Is your waiting room in need of an update? If so, it’s wise to go beyond just giving this space a new coat of paint. Instead, consider adding:
There are quite a few digital marketing platforms your auto shop can benefit from, but few are more effective than the humble text message. Text marketing is unbelievably effective — these messages have a 97% open rate, and most texts are read within 15 minutes of delivery.
One great way to take advantage of SMS marketing in your auto shop is by sending appointment reminders to your customers. Since texts are so hard to ignore, this reminder method will make no-shows far less likely to happen. Just be sure you’re sending a reasonable amount of texts at the right time. For reminders like these, a good rule of thumb is to send texts at the one-week, three-day, and 24-hour marks.
Along with that, you can fill clients in on how their ongoing services are progressing thanks to repair order updates. Today’s customers expect to have easy access to information, and sending updates, videos, and photos regarding a repair in progress will help you earn their trust.
The services offered by AutoVitals can help you manage both of these forms of SMS customer communication!
If you’ve been running a “traditional” auto shop for some time, you may think everything is going smoothly. But even if you aren’t paying attention to the costs of running a paper-based business, that doesn’t mean those expenses aren’t there.
Every time your mechanics have to stop working on a customer’s vehicle to fill out paperwork, your shop’s efficiency decreases a little bit. Of course, that can add up before you know it. Instead, switching to a tablet-based workflow is ideal for most auto shops in the modern age.
Today, you can use mobile technology and software solutions like AutoVitals for:
Even if your website isn’t a physical part of your shop, it needs to be just as well-maintained as your actual garage floor. Up to 80% of customers research businesses online before they buy. That means your site will likely be the first place you have an opportunity to win potential clients over.
Are you unsure what your shop’s website should look like? Try to prioritize these factors:
If you’ve been relying on physical forms and paperwork to manage your shop up until now, making data-driven decisions may sound nearly impossible. But that isn’t necessarily true — when you make other changes in pursuit of the goal of joining the world of modern mechanic shops, you’ll find it far simpler to track your shop’s most crucial metrics.
By using solutions from AutoVitals, your shop will have an opportunity to collect and analyze data without a great deal of effort on your part. Consider digitizing and integrating other aspects of your shop (like time clocks, bookkeeping, and paperless service orders) to make things even easier for yourself and your employees.
To truly modernize your independent auto shop, you’ll need access to hardware that balances safety with efficiency, speed, and accuracy. However, even that is only half the battle on its own. Without the right software, even the best hardware won’t deliver the results you’re looking for.
When you’re trying to create a modern mechanic shop, you need the software solutions provided by AutoVitals. As the industry’s sole Complete Shop Success Solution, AutoVitals offers everything you might need — digital vehicle inspections, online marketing, workflow automation, and more. Learning more about what AutoVitals can do for you is simple — just set up a demo today!