The majority of research and purchasing decisions happen online. Therefore, having a well-designed and SEO-optimized website is essential for any auto repair shop looking to thrive in a competitive market. Websites are similar to cars. Meaning that websites can look great on the outside, but under the hood, they are not performing like you would expect them to. Continue reading to learn how Google's Lighthouse scores evaluate the effectiveness of your auto repair shop's website and can be used to inform essential site changes to boost your auto repair shop website's performance.
Google Lighthouse is a free, open-source tool developed by Google that helps website owners and developers evaluate the performance, accessibility, best practices, and search engine optimization of their websites. It provides a comprehensive analysis of various aspects affecting the overall user experience of your website. In other words, Google Lighthouse is a digital inspection of your auto repair shop’s website. By running a website audit using Lighthouse, you can gain valuable insights into your website's strengths and weaknesses, enabling you to make data-driven improvements.
Google Lighthouse evaluates the following key areas to calculate the overall performance score:
Any score below 90 on Google Lighthouse can negatively impact your auto repair shop's online presence, rankings, and revenue.
Here is the risk your auto repair shop runs by having a website with poor performance:
To improve your shop's website performance and enhance Google Lighthouse scores, consider the following strategies:
The technical requirements of improving your shop's website's performance can be daunting. Because your site's ranking is crucial to your success, enlisting professional support to design your auto repair shop's website is often a good idea. When enlisting support, ensure that your website designer specializes in auto repair, local search, SEO optimization, and mobile design. Plus, check to ensure they support integrations with your point of sale to ease online appointment scheduling. AutoVitals is proud to offer high-performing websites for auto repair shops.
In today's digital landscape, a well-designed and optimized website plays a crucial role in the success of your auto repair shop. By leveraging Google Lighthouse scores, you can gain valuable insights into your website's performance and take necessary steps to improve its effectiveness. Remember, a high-performing website enhances user experience and positively impacts your online visibility, rankings, and revenue. Invest in a professional website designer for auto repair shops and prioritize ongoing optimization efforts to ensure your website stands out in the competitive market.