Have you been running an independent auto shop for a long time? If so, you might be tempted to stick with traditional marketing methods for your business, even though that’s not the wisest approach. Nowadays, the most effective auto shop marketing happens online, and almost half of all companies have found that organic search is their single most effective digital marketing channel.
With that in mind, you should take search engine optimization (SEO) seriously. Put simply, SEO involves making changes to your auto repair website to improve its organic ranking on search engines like Google. By boosting your ranking, you’ll get more clicks from people in your service area—and more traffic at your auto shop.
If you’re unfamiliar with SEO, you might assume it just involves adding the right keywords to your web copy. While keywords are a significant part of SEO, you’ll need to focus on many other aspects of website design to truly excel in this field. Read on for a brief overview of the fundamental elements powering SEO for auto repair shops.
Any successful SEO strategy begins with thoughtful web design—and in the 21st century, a good website is a mobile-friendly website. By late 2022, nearly 60% of all web traffic came from smartphones and other mobile devices.
Since poor mobile optimization can impact your SEO ranking, be sure to:
One of the core tenants of SEO is providing accurate, valuable information to website visitors. For potential customers visiting your auto repair website, that can include any information that can help them learn about your services and book an appointment.
Outside of your own website, be sure that everything is set up and accurate on Google My Business. Your Google Business Profile displays information, contact details, and reviews to people who use a standard Google search or Google Maps to find out more about your repair shop. You can also add photos, answer customer questions, and gain valuable insights about your audience and local search performance.
Although these local searches may never officially land on your website, they still help your repair shop details appear in local search results and drive business to your bays.
Keywords are one of the most well-known SEO elements, and for good reason—these words and phrases are responsible for helping search engine users find your business. A dedicated keyword research tool can make it easier to find high-ranking keywords that are relevant to your website.
In addition to finding the right keywords, ensure your URLs and meta descriptions will play nice with Google’s web crawlers. These elements should be as concise as possible without omitting your target keywords. Ideally, your meta descriptions will be about 150 characters long.
Once you’ve completed the steps described above, it’s time to check whether or not your SEO efforts are paying off. The good news is that this isn’t a complicated process—due to the nature of SEO, roughly gauging the success of your optimization efforts is as simple as running a quick Google search.
By searching for your target keywords every so often, you’ll have an opportunity to see where you rank against local competitors. If there’s still room for improvement, keep following the advice included in this article. You’ll be at the top of the heap in no time!
When you take web design and SEO for auto repair shops seriously, your garage will be able to compete with other local shops in an entirely new way. But if you’re an independent business owner, any type of marketing can be challenging to take care of on your own. Instead of building your shop’s SEO strategy by yourself, choose AutoVitals as your online marketing partner!
When you team up with AutoVitals for digital marketing services, you’ll get a custom-built website that’s fully optimized for mobile and Google Lighthouse, along with instant feedback on how your site is performing through our WebVitals dashboard. Plus, you’ll be able to accept appointments online, making life easier for your valued customers. Take the first step towards building a partnership with AutoVitals by setting up a demo today!