The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete numbers about your market potential. Let’s take a close-up view of the 2,000 to 4,000 searches in your area. Does your web presence captures all it can, or even a fair share? First and foremost,...Read More
Using smartphones and tablets to search for local businesses has become a wide spread habit and is going to increase, because it is highly convenient. Due to the much smaller available space on especially smartphones easy navigation becomes key for a great user experience. Lets look at a typical website, which has not been optimized yet: You can see that 16.7% of website visitors went to the...Read More
Ron Haugen (the author of the great movie clip about finding a Saturn repair shop) and I had a chat about Google plus and its repercussions on search results. Over the course of the conversation the following questions emerged, and we thought questions and answers might be worth sharing. Here they come: 1. Word out there is that if you do not have a Google + account, your business’ search...Read More
Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective these can be when combined? See the image below. And did I mention that Google picks up your review stats off your website and ours to show it to prospective customers (blue arrows in picture...Read More
Many small business owners are wondering how a web presence can have maximum effectiveness. Or in other words: how are calls to action actually designed to attract visitors to click on them? Or simply, “is my website effective?” Other questions we hear are, “should I spend the money on a site optimized for mobile phones?”; “when do I know I need to update my...Read More
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