Ron Haugen (the author of the great movie clip about finding a Saturn repair shop) and I had a chat about Google plus and its repercussions on search results. Over the course of the conversation the following questions emerged, and we thought questions and answers might be worth sharing. Here they come: 1. Word out there is that if you do not have a Google + account, your business’ search...Read More
Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective these can be when combined? See the image below. And did I mention that Google picks up your review stats off your website and ours to show it to prospective customers (blue arrows in picture...Read More
I have been asked by shop owners and industry experts alike, how it would be possible to make Google rankings and reviews tangible. So tangible that a decision to invest in SEO, a website, review collection etc. can be justified and tailored to the shop’s needs. Before I do that, lets have a look at why Google is so important. Just follow the trend comparing Yellow Pages and Google Maps as...Read More
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