Smart Funnels Create More Customers
The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete numbers about your market potential. Let’s take a close-up view of the 2,000 to 4,000 searches in your area. Does your web presence captures all it can, or even a fair share? First and foremost,...
Read MoreSuccess Metrics You Shouldn’t Overlook
I have been asked by shop owners and industry experts alike, how it would be possible to make Google rankings and reviews tangible. So tangible that a decision to invest in SEO, a website, review collection etc. can be justified and tailored to the shop’s needs. Before I do that, lets have a look at why Google is so important. Just follow the trend comparing Yellow Pages and Google Maps as...
Read MoreDear Business Owner/Web Designer
Have you ever had discussions with your web designer/client on how the website should look like? Discussions about what image to place where, what color, what layout, what design in general? And did you catch yourself getting more and more agitated because you realize this is a discussion based mostly on aesthetics? And since tastes differ, there is no right or wrong? But what should we base our...
Read MoreOnline Communication Beyond the Counter – Social Search for Auto Repair Shops Part 5
Is the customer interaction at the counter related to the effectiveness of an online campaign? Can messaging to the customer be automated? Can the service adviser be replaced? Watch this recipe for success when leveraging the counter experience in your online communication. Mitch and I explore the potential for local businesses to amplify the effectiveness of his online campaigns. Please...
Read MoreClick or Not to Click – Social Search for Auto Repair Shops Part 3
In the third segment of the series, Mitch and I explore the importance of a small business’ website, tools to measure its effectiveness and potential pitfalls. Especially the urge to please Google and human eyes creates a challenging task when trying to maximize the effectiveness. Enjoy and please leave feedback or questions, so we can prepare the next segment. See you next time Uwe...
Read MoreFeatured Post
Auto Service Recommendation Library
The AutoVitals TV Service Recommendation Library is available! It uniquely educates motorists about specific repair topics by answering What the service is about, Why should I have this work done, and What if I don’t do it now? Motorists have immediate access to the video information at the time of need, at the counter or at home and work.
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