Smart Funnels Create More Customers
The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete numbers about your market potential. Let’s take a close-up view of the 2,000 to 4,000 searches in your area. Does your web presence captures all it can, or even a fair share? First and foremost,...
Read MoreHave Search Results Become Unpredictable?
Ron Haugen (the author of the great movie clip about finding a Saturn repair shop) and I had a chat about Google plus and its repercussions on search results. Over the course of the conversation the following questions emerged, and we thought questions and answers might be worth sharing. Here they come: 1. Word out there is that if you do not have a Google + account, your business’ search...
Read MoreReviews Featured on Your Website Are ALL on Google!
Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective these can be when combined? See the image below. And did I mention that Google picks up your review stats off your website and ours to show it to prospective customers (blue arrows in picture...
Read MoreSuccess Metrics You Shouldn’t Overlook
I have been asked by shop owners and industry experts alike, how it would be possible to make Google rankings and reviews tangible. So tangible that a decision to invest in SEO, a website, review collection etc. can be justified and tailored to the shop’s needs. Before I do that, lets have a look at why Google is so important. Just follow the trend comparing Yellow Pages and Google Maps as...
Read MoreA New Way of Leveraging Reviews
Although Google has stopped aggregating third party reviews (see here for why it happened), reviews have not lost their power. The opposite is true. In addition to showing reviews augmented with stars on the Google Places listing, reviews can help local businesses to dominate search results. AutoVitals is tapping Google’s ability to find relevant content on the website we have created for...
Read MoreFeatured Post
Auto Service Recommendation Library
The AutoVitals TV Service Recommendation Library is available! It uniquely educates motorists about specific repair topics by answering What the service is about, Why should I have this work done, and What if I don’t do it now? Motorists have immediate access to the video information at the time of need, at the counter or at home and work.
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