Are you setting goals for yourself and your technicians? Do you know how many hours the service advisor sold based on the inspections results done by the technician? Do you have regular talks with your technicians and service advisors to optimize work flow in your shop? Most of you probably answer with “No, I don’t have a tool to measure this accurately enough.” That tool exists...Read More
Text messaging has penetrated our life so much that even people like me and older use it every day. Although we might feel still some resistance in letting people outside of our family and friends into our “inner text circle”, our 17 year old daughter Lina is sending thousands of text messages every month. “I am using email only for getting college coaches interested in me (she...Read More
Is the customer interaction at the counter related to the effectiveness of an online campaign? Can messaging to the customer be automated? Can the service adviser be replaced? Watch this recipe for success when leveraging the counter experience in your online communication. Mitch and I explore the potential for local businesses to amplify the effectiveness of his online campaigns. Please...Read More
Having one’s business out there on Google or other places seems scary to some and a huge opportunity to others. That anybody can leave an unfiltered review creates some discomfort. To those who feel like it, don’t be afraid, the freedom of the internet also empowers thousand of people to make the right choice. You should be that choice! Explore together with Mitch, how reviews...Read More
In the third segment of the series, Mitch and I explore the importance of a small business’ website, tools to measure its effectiveness and potential pitfalls. Especially the urge to please Google and human eyes creates a challenging task when trying to maximize the effectiveness. Enjoy and please leave feedback or questions, so we can prepare the next segment. See you next time Uwe...Read More
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