The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete numbers about your market potential. Let’s take a close-up view of the 2,000 to 4,000 searches in your area. Does your web presence captures all it can, or even a fair share? First and foremost,...Read More
Are you setting goals for yourself and your technicians? Do you know how many hours the service advisor sold based on the inspections results done by the technician? Do you have regular talks with your technicians and service advisors to optimize work flow in your shop? Most of you probably answer with “No, I don’t have a tool to measure this accurately enough.” That tool exists...Read More
I have been asked by shop owners and industry experts alike, how it would be possible to make Google rankings and reviews tangible. So tangible that a decision to invest in SEO, a website, review collection etc. can be justified and tailored to the shop’s needs. Before I do that, lets have a look at why Google is so important. Just follow the trend comparing Yellow Pages and Google Maps as...Read More
Service advisors use AutoVitals’ dashboard to get real-time feedback on their Customer Relationship Management stats. Thus, they can make sure the electronic link to car owners is used effectively and for the benefit of both the customer and the shop. Mitch Schneider – long time industry expert, shop owner, book author, and writer of many inspiring industry magazine articles...Read More
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