Are you setting goals for yourself and your technicians? Do you know how many hours the service advisor sold based on the inspections results done by the technician? Do you have regular talks with your technicians and service advisors to optimize work flow in your shop? Most of you probably answer with “No, I don’t have a tool to measure this accurately enough.” That tool exists...Read More
Text messaging has penetrated our life so much that even people like me and older use it every day. Although we might feel still some resistance in letting people outside of our family and friends into our “inner text circle”, our 17 year old daughter Lina is sending thousands of text messages every month. “I am using email only for getting college coaches interested in me (she...Read More
In the third segment of the series, Mitch and I explore the importance of a small business’ website, tools to measure its effectiveness and potential pitfalls. Especially the urge to please Google and human eyes creates a challenging task when trying to maximize the effectiveness. Enjoy and please leave feedback or questions, so we can prepare the next segment. See you next time Uwe...Read More
One of the most effective ways to illustrate complex issues is by using images or videos, accompanied by a brief but crisp description of the issue. Having to explain the details of a malfunctioning car part can often be made highly effective, simply by sending the image pointing out the problem, or even contrasting it with one showing a properly functioning part. Additionally, a...Read More
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