Smart Funnels Create More Customers
The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete numbers about your market potential. Let’s take a close-up view of the 2,000 to 4,000 searches in your area. Does your web presence captures all it can, or even a fair share? First and foremost,...
Read MoreDo you need a Mobile Website?
Using smartphones and tablets to search for local businesses has become a wide spread habit and is going to increase, because it is highly convenient. Due to the much smaller available space on especially smartphones easy navigation becomes key for a great user experience. Lets look at a typical website, which has not been optimized yet: You can see that 16.7% of website visitors went to the...
Read MoreHave Search Results Become Unpredictable?
Ron Haugen (the author of the great movie clip about finding a Saturn repair shop) and I had a chat about Google plus and its repercussions on search results. Over the course of the conversation the following questions emerged, and we thought questions and answers might be worth sharing. Here they come: 1. Word out there is that if you do not have a Google + account, your business’ search...
Read MoreA New Way of Leveraging Reviews
Although Google has stopped aggregating third party reviews (see here for why it happened), reviews have not lost their power. The opposite is true. In addition to showing reviews augmented with stars on the Google Places listing, reviews can help local businesses to dominate search results. AutoVitals is tapping Google’s ability to find relevant content on the website we have created for...
Read MoreDear Business Owner/Web Designer
Have you ever had discussions with your web designer/client on how the website should look like? Discussions about what image to place where, what color, what layout, what design in general? And did you catch yourself getting more and more agitated because you realize this is a discussion based mostly on aesthetics? And since tastes differ, there is no right or wrong? But what should we base our...
Read MoreFeatured Post
Auto Service Recommendation Library
The AutoVitals TV Service Recommendation Library is available! It uniquely educates motorists about specific repair topics by answering What the service is about, Why should I have this work done, and What if I don’t do it now? Motorists have immediate access to the video information at the time of need, at the counter or at home and work.
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