You probably already do a great job educating your customers and providing answers to that question on the phone and at the counter, but, what if they educate themselves on the internet.Read More
I am happy to announce that AutoVitals.com went to the best and most trusted shop in town and received a Tune-Up. We have taken this step to create a platform for collaboration among all of you who care about this industry and experience the impact of the internet as liberating and rich with opportunity. We’d like to invite you to review our AutoVitals University approach, which...Read More
Is the customer interaction at the counter related to the effectiveness of an online campaign? Can messaging to the customer be automated? Can the service adviser be replaced? Watch this recipe for success when leveraging the counter experience in your online communication. Mitch and I explore the potential for local businesses to amplify the effectiveness of his online campaigns. Please...Read More
We buy cars with the expectation that they function properly all the time. Feed it some gas from time to time and everything is going to be fine. We go about our business every day and expect our body to function flawlessly. Feed it the right solids and liquids from time to time and everything is going to be fine. No big deal. Nothing to talk about. Right. Really? Both our body and car have...Read More
Service advisors and car owner have the same goal: The car is ‘healthy’ – as in it keeps running all the time and provides the driver with the expected safety, driveability and reliability at the most effective cost possible. Right? Why would so many car owners push out the preventive maintenance until something bad is about to happen, and why would some service advisors...Read More
One of the most effective ways to illustrate complex issues is by using images or videos, accompanied by a brief but crisp description of the issue. Having to explain the details of a malfunctioning car part can often be made highly effective, simply by sending the image pointing out the problem, or even contrasting it with one showing a properly functioning part. Additionally, a...Read More
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